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Promotion Techniques
Search Engines (Organic)
This is usually the main means by which a particular Web site can be
found. T Achieving a good ranking is not an accident but can be done
through the design of the web page. It is an extremely complicated
subject that is often very time-consuming and costly. The biggest
problem with search engines and directories is that it will take
weeks or months before a site is listed and even with expert help,
top ranking cannot be guaranteed especially for common search terms.
It may take a lot of experimentation in order to achieve top ranking
but even then, a good ranking in one search engine doesn't mean it
will rank well in others.
Search Engines (PPC)
Some search engines such as Google Adwords,
Overture, Findwhat and Kanoodle will list your site for particular
search terms for a price. The actual ranking in the search result
depend on the price you are willing to pay for an individual click
to your site. The bidding usually starts at US$ 0.05 but can easily
go up to several dollars for pole position. Pay per click engines
are widely believed to be the most effective means of advertising
but one must be very careful since some large shops may be willing
to bid any price for top positions. The best strategy would probably
be to concentrate on rarer search terms. Country or region specific
pay per click engines will also be used.
Classified Sites, Message Board and Forums
Classified ad sites, message boards and forums can be surprisingly
effective. The keyword here is targeting. One must target your ad to
the target audience; therefore ads in sites with related categories
in general would be the most effective. Advertisement in other sites
such as web site design would be far less effective. It is essential
to write eye-catching ads that stand out. It may be a good idea to
couple the ad with a discount coupon. One added bonus of this
approach is that the effectiveness of various campaigns can be
monitored.
Opt-in mailing lists
This could be a very effective means of promotion if you have your
own opt-in mailing list from your site. However, this list will take
some time to build. The key would be to give news on new editions
and discounts from time to time. Response rates of as much as 15%
have been reported. Another approach could be to pay an advertising
agency to send e-mails to third party opt-in lists. However this is
very expensive in comparison to other methods of advertising.
Mailing lists are particularly effective in promoting soft products
and many gurus rely on their mailing list for a large chunk of their
income, hence the term "money is in the list!"
Other Methods
The main methods have been listed above. Other
methods including promotion through social networking sites such as
myspace, facebook and twitter, and well as other forms of
advertising. Another important means of promotion is through
"article marketing". This is well worth a read
Bum Marketing Method -
Free Traffic Tips
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